Writing content for links is not the first link building technique that springs into the mind of most website owners. However, it is an effective way of building powerful links.

The best links are relevant links. All of the search engines favor those sites that have plenty of links. The more relevant those links are the better. You can use the content you write to get plenty of those links.

Guest Blog for Links

Guest blogging involves writing content for other people, for free. The idea is that the content you write gets published on the other person’s website or blog with a link back to your website included.

Guest blogging can get you links from high ranking sites and because the sites you are linking from are within your niche they are very relevant links too.

Getting Others to Link to Your Content

If you write good content and make other site owners aware of your content you can often get them to link from their site to yours.  Taking an article on their site and expanding on the subject on your own site then making them aware of your article is a good way of getting these links. Just be careful to add value and not to plagiarise.

Article marketing is a great way to have your own content published in article directories with the potential of being syndicated on other websites, newsletters, blogs, and other online publications. A single, well written article can enjoy massive exposure on some of the biggest and most popular websites in an industry. The key is writing top quality content and submitting to the best article directories online.

Scalable

Link building techniques need to adapt with your website. As you add new pages using new keywords you need to be able to find a way to promote those new pages and article marketing is a scalable solution that can be used to great effect. You can write and submit as many articles as you like over any period of time whether it’s a single article for one page or multiple articles for dozens of pages.

Syndication

A single article can generate a lot of links using effective article marketing techniques. You can write one good quality article, submit it to hundreds of directories, and your article may be syndicated further by other websites and online publications. There are lots of blog owners and webmasters looking for high quality content to publish that are willing to provide you with the links you require for your site.

It is all well and good deciding that you want to do article marketing and getting your articles on a number of different article directories. This is a good way of improving your SEO and is a well tried and tested method. However that doesn’t mean just anyone can do it; there are several rules that need to be followed to ensure that your SEO packs the best punch.

Unique Articles

It isn’t just about creating a unique article; you need to make sure that it has something relevant to say. The best article directories are quite fussy about the content that the accept, so it needs to be well written and actually be informational.

Keywords in Articles

From an SEO point of view you need to ensure that it contains the right keyword(s) but also that you don’t just use the keyword for the sake of using it. Don’t pack your article with the keyword over and over again; usually a couple of mentions is more than enough. Your article needs to flow correctly and read well so that it is not only accepted by article directories but makes a good read to anyone that comes across it, so that they are likely to click through to your website.