What are back links?

Back links are the links given from one website to another. These links enable you to keep track of other sites on the Internet that link or point to your site. For instance, suppose webmaster A has a site that webmaster B finds interesting. Webmaster B then goes to his own site and write something of his own, linking back to webmaster A’s site. Now webmaster A’s site will automatically show that webmaster B has linked to it.

Why are inbound links so important to my website?

Inbound links are one of the key factors in providing a high key word ranking in the Search Engines. Most of the search engines are ranking their search results based on the link popularity from your site.

What is link popularity?

Link popularity is a general representation of the total number of sites which link to a particular site (or individual web page). Almost all the major search engines including Google, Yahoo and Bing support the “link:” operator. Type in link: in front of the URL about which you want to know.

Link popularity is important because it plays a major role in the visibility of the website and is used by search engines in determining the ranking on a site in search results. Generally the more inbound links, the higher will be the position of the site.

Will my site be penalised by Google for buying back links?

We know that back links are one of the most important factors in determining the worth of any website on the search engines. Buying back links is one of the easiest and fastest ways to build back links.

There is no question of Google penalising any site just for “buying back links.” BUT, you must ensure that the back links you bought contains your targeted keywords. For instance, if you are targeting the keyword ‘SEO Manchester’, these two words should appear somewhere in the title and description text of your back links. Your back links must be concise so the search engine spiders won’t get confused. Another important factor to consider is if the website you are buying your back link from is banned by Google or not. If it is, chances are that your website could get banned too if it links to yours. So beware!

What does the nofollow and dofollow tag in a link mean?

The nofollow tag has been taken on as a way to prevent spam by all the major search engines such as Google, Yahoo, MSN as well as minor search engines. It was initially created for bloggers who had to face too much of spam in the comment boxes of their blogs. It orders the search engine to ignore any particular link because it is potentially not trustworthy. Whereas, the dofollow tag simply acts as a removal of the nofollow tag from blogs. It promotes posters to build communities though you may have to fight more spammers.

What is Google Page Rank (PR)?

Google PageRank (PR) is a numeric value that is used by Google to determine the importance of any page on the internet. Although, it isn’t the only factor that Google uses to rank pages, but no doubt it is an important one when it comes to determining the search engine rankings of any page.

According to Google, when one page links to another page, it is in fact voting for that page. The more the number of votes for any particular page, the more important the page must be. Also, the PR of the page that is voting for any page determines the worth of the vote itself.

In the interest of science, here is the calculation in its full glory (as best we know it – Google are secretive about such things) -

According to Sergey Brin and Lawrence (Larry) Page, Co-founders of Google, the PR of a webpage is calculated using this formula:

PR(A) = (1 – d) + d * SUM ((PR(I->A)/C(I))

Where:

• PR(A) is the PageRank of your page A.
• d is the damping factor, usually set to 0,85.
• PR(I->A) is the PageRank of page I containing a link to page A.
• C(I) is the number of links off page I.
• PR(I->A)/C(I) is a PR-value page A receives from page I.
• SUM (PR(I->A)/C(I)) is the sum of all PR-values page A receives from pages with links to page A..

In other words: The PR of a page is determined by the PR of every page I that has a link to page A. For every page I that points to page A, the PR of page I is divided by the number of links from page I. These values are cumulated and multiplied by 0,85. Finally 0,15 is added to this result, and this number represents the PR of page A.

To illustrate how this calculation works we defined the following simplified example.

Example:

In this example we use an imaginary Google database containing only four (4) pages that all have an initial PR value of 1 (the above formula needs an assumed start PR value for every page). These four pages have the link structure as shown in the first picture. In practice Google calculates the PageRank for billions of pages. Our model is simplified to show the evaluation of a PageRank.

To determine the PR for pages A to D the formula has to be executed several times. For every calculation we use the PR results of the former calculation. In this example the final PageRanks are found after 20 iterations. The next picture shows the calculated PR for every page.

Is posting comments on forums and blogs a good way of building links to my site?

While back links from forums and blogs are usually considered “low quality”, it’s still a good way of promoting your site as you can expect to receive some direct traffic coming to your site from the links you post. Note that many blogs and some forums place the nofollow tag on links which won’t help with your sites link popularity.

Join relevant and popular forums and blogs in your niche and start commenting on the posts. But do not spam for links instead focus on building a relationship with other bloggers in order to get quality links. It is also a good idea to post or write relevant topics and invite other bloggers to comment on it. You can do it yourself or hire some freelance writer to do it for you on a regular basis.

How do I ask other webmasters for a link?

Contacting other webmasters is a good way to increase the link popularity of your web site. But these days, webmasters get many link exchange messages and it’s really difficult to get noticed.

Below is a list of things to make sure that webmasters reply to your link exchange request:

• Don’t expect too much action from the other webmaster.
• Don’t teach the other webmaster about search engine optimization.
• Remember the K.I.S (Keep It Short) strategy when writing an email to other webmaster.
• Don’t ask for a link if the other site is not related to your niche.
• Link to the other website first.
• Make sure that your website has a professional design.
• Be polite and humble.
• Never praise your own site. It’s enough to mention your site URL.
• Don’t use free email addresses when sending email to other webmasters.

Are forum signature links a good way to build links?

Yes, forum signatures are a good way to build links. You should join popular forums in your niche, make a signature and insert a link to the homepage or some inner pages of your site and start contributing to ongoing discussions.

Directory Submission FAQ

What is manual directory submission

It is the process of submitting your website to SEO friendly web directories to get free-targeted traffic and high search engine rankings.

How far it helps my site in gaining link popularity?

Manual directory submission is a powerful yet the cheapest web promotion and link-building tool used by SEO experts all over the world for acquiring valuable back links to your website and increase the search engine rankings.

What is the importance of ‘manual’ submission?

In directory Submission “Right Category Selection” is most Important Task and in automated submissions your website info will go under wrong categories because they don’t have any control in this. So this mean automated submissions will harm your website ranking (Google will ban your site).

In order to get the best results of the website submission, it is mandatory to be submitted by human submitters, they will find top relevant category to submit your site info. Web directories have anti spam devices in their submission pages to detect spam submissions.

Automated submissions have great chances to be rejected. Not all web directories and search engines are similar and only a trained expert human can point out the difference and submit accordingly. Manual submission is demanded by quality resources.

How will I know whether my sites have actually been submitted?

Most directories send an email acknowledging that your site has been submitted to their directory or needs activation. Do note that not all directories send emails about 50-60% directories will send confirmation mails.

If you submit to my site in 1000 directories, does that mean I’ll get 1000 links?

We only ensure that your site details are submitted correctly (Proper Category) and successfully.

There are no such type of guarantee that you will get 100% Approval OR 60% approval, Its all depends on website quality and directories owner.

If you need 100% Approved Links (Guaranteed Directory Links) then we will suggest you Choose Our Guaranteed Directory Listing Service

Are all the directories in your list SEO Friendly?

Yes, all the directories on our list are SEO Friendly. Our list of directories is constantly verified and any directories not meeting the criteria are removed.

Do you accept all types of sites?

We submit most types of sites. The type of sites we do NOT submit are those that belong to only one category i.e. Adult, this means we don’t accept Adult site orders.

What are the payment options? How can I pay?

For Payment we accept PayPal. You have the option to pay by credit card as well as through PayPal. We will be adding an exclusive credit card payment option soon. (All Types of Credit Card Are Accepted)

How do directory links help in improving my search engine ranking?

‘Links’ play a major role in determining your ranking position on the various search engines. Obtaining inbound links or back links in quantity and quality can influence your search engine rank immensely.

Search engines base a certain factor on directories in judging a website’s popularity and relevance. Depending on the quality of the directory and the number of back links your website has, search engines will be able to determine your relevance and qualify your website accordingly.

Our Link Building Techniques Are Different

Try us today. We keep you up to date using our bespoke order tracking system. We will email you throughout the campaign with updates as opposed to a lot of manual directory submission companies out there who wait to the end and send you an automated report.