Every website owner aims at designing a foolproof website. It is a known fact that the sites contribute towards the success of every business. It is acting as an index to all online marketing. Any organisation is looking for better way to improve the look and feel of their site. One thing is primary amongst all in making efficient use of the site is to make it reachable to customers. How do people locate your website? Simple, using a search engine. Do they type in your website and search? No, it can happen 5% of the time, but remaining 95%, they search using keywords. These keyword searches will list them many sites, and the normal human tendency is to click the links displayed on the first page. So, to make your site come up among your competitors, you must make use of various search engine optimisation (SEO) techniques.