I think it goes without saying that the last few months have been extremely challenging for many people, both on a personal and business level. I personally witnessed many local businesses, including some of close family members, shut down as they had very little to no digital presence; whilst some businesses still operating are now struggling to re-establish their customer base due to global restrictions. Having a digital presence has become even more critical for businesses to survive.
So what is “Digital Presence” and why is it important?
“Digital Presence” also often referred to as Online Presence basically refers to how your business appears online. This could be in the form of a business website or any other digital content such as social media profiles and online reviews. Many businesses, certainly pre COVID, didn’t take this seriously enough and were content with their physical presence, but COVID has changed the whole landscape and how people interact and shop for products and services. Ask yourself, are you finding yourself doing more online shopping than ever before?
Digital has been around for a while and over time we have become more reliant on technology for our everyday needs. We use things like voice search, Mobile search, Social media for recommendations, Phone Apps and other digital content.
Are you taking advantage of each of these avenues for customers to find you?
How do you create the right Digital Presence?
There are many things you can do as a business to build your Digital Presence. Below are my Top 5 recommendations:
- Create online website for your products/services
- Use Social Media (Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, etc.)
- Business Listing (Google My Business, TrustPilot, etc.)
- Business Location Listings (Google Maps, Apple and Bing Maps)
- Digital Advertising (Google Ads, Social Media Ads)
I’m not Technical. What help is available to create the Digital Presence?
Choosing the right web design and digital marketing partner to work with can be difficult. There are many organisations that offer these services, but not many that dedicate the time and effort needed to understand your business and to work with you to design your perfect solution. At UncleBTech, we don’t just build a solution, we are here every step of the way to help you understand the solution, and our managed packages include unlimited website changes as well as full product management, which means we will not only upload your products/services for you, but we understand that businesses are ever evolving and therefore we are here to add, amend and remove any products/service offerings when you need.
We are here to help you achieve the very best results for your business and to help you progress on your digital journey. Check out our fully managed and hosted website design packages, where you do not need to worry about servers, installations, hosting and other set up activities, letting you focus on your business while we take care of technology for you.