Ad extensions are essential for your marketing campaign and can help increase your click-through and conversion rate, making your ad more effective. Adding ad extensions to your PPC campaigns can be confusing for the various extensions to choose from. A PPC agency can help you choose the best ones for your campaign. Here are four ad extensions that you need to try out.
Price extensions will help you showcase your product prices in your PPC ads. This extension can help increase the conversion rates by showing your customers the product price within the ad. You can also use it to compare the prices of a competitor’s product with your own. They are a great way of letting your customers know about the cost of the product, thereby increasing the chances of a sale.
Call extensions are beneficial when trying to sell a product or service that requires immediate action, such as an emergency repair service. They allow you to include your phone number on your ad so that customers can call in and talk to you directly. You can also use call extensions when you want to show a phone number on your ad instead of a website address.
Image extensions allow you to show an image in your ad instead of a URL. This is an excellent option for more than 100×100 pixels in size images. Image extensions are also helpful when you want to show multiple pictures on your ad without too much space to showcase your products, services, or special promotion. Image extensions enhance the appearance of your ad and increase brand awareness. They are available worldwide to use in your global campaigns.
Location extensions let you include your store’s details on your ads, such as address and phone number. They benefit local businesses with multiple stores across the country or in different cities. Customers interested in visiting your store can simply click on the ad extension to get directions or contact information. Location extensions work well with call extensions if you want to show both your ad’s address and phone number.
A PPC agency is a great place to start with your PPC campaign. They know precisely what it takes to get your ad in front of the right people and will help you with the technical aspects of running an effective PPC campaign. Also, they are beneficial when creating keywords for your campaigns and identifying the best ones for you