Search Engine Optimisation is a largely human endeavour involving important expert judgement. Search Engine Optimisation professionals often bank on their extensive experience in order to make sound decisions about clients’ websites.
Although the critical driving force behind success would always be the man behind the machine – for which there can never really be a substitute – there are lots of good SEO Tools available on the Internet that help with Search Engine Optimisation.
Search Engine Optimisation is different from other information technology areas such as Web development, database development or database warehousing due to the simple fact that it deals with perception management, both on a human as well as a machine level. Trying to decipher the behaviour of constantly evolving search engines is no easy task, and accounts for the fact that Search Engine Optimisation experts are among the highest-paid experts in the information technology world.
However, many SEO experts often rely on useful Search Engine Optimisation tools to make their lives easier. Such tools can often take the mundane tasks out of the job of an SEO practitioner, often through the simple but useful method of automation.
Some SEO Tools automate the task of crawling websites, generating lists of web pages. Acting much like search engine spiders, these tools generate extensive lists of web pages that can be worked upon by the SEO practitioner. These usually result in valuable site maps that can be fed back to the search engines in order to maintain the relevance of the website.
Other Search Engine Optimisation tools help SEO Experts to determine the Page Rank of their clients’ sites. Page Rank is a measure of the link popularity of a website. As such, it is a good indicator of where a website stands. By looking at page Rank, SEO Experts are able to figure out the current and future prospects of a website, thereby knowing exactly what to do with it.
Another type of SEO Tool enables an SEO Copywriter to write better text for websites. Such copywriting aiding tools include plagiarism check systems that scan the Internet for websites that harbour plagiarised content by comparing text strings.
RSS Feed generators are another type of SEO Tool. These generators create RSS Feeds that can be placed on a website, allowing RSS Aggregators to pick up and popularize website content across the Internet. This allows for increasing link popularity and can cause a possible increase in Page Rank.