The search engine optimization (SEO) landscape is shifting due to the rapid advancement of artificial intelligence (AI). Many SEO experts are interested in how AI development will affect their field and the future of SEO in general. In this essay, we’ll examine SEO’s possible role in the development of AI.
SEARCH ENGINE ORGANIC TRAFFIC
Many viewed OpenAI’s November 30, 2022, release of ChatGPT as the first significant challenge to Google’s hegemony as the main search engine in the Western world. In response, Google unveiled Bard, an AI chat tool that will progressively be incorporated into Google searches.
Informational search inquiries are directly threatened by the integration of Bard into the search engine, the expanding market share of ChatGPT, and its integration into Bing. Over the next 12 months, websites that rely significantly on informational search inquiries, such “how do I cook pasta carbonara,” may see a major decline in traffic. But in the next years, it’s unlikely that money-related phrases like “health insurance” or “buy a Nike jumper” would be impacted by these innovations because AI chatbots can’t respond to those queries. not yet, at least.
Additionally, it’s possible that Bard’s development won’t proceed as quickly as predicted. Publishers may receive a lot of blowbacks as Google rolls out Bard because Google may choose not to link to the sources that Bard uses for its material. Additionally, AI models still struggle with hallucinations, which have led to occasions when nonexistent books have been suggested. a wholly artificial construction.
MORE LONG-TERM VALUE FOR LINKS?
Google may need to resort to other external elements to judge the value of a website because the growth of AI content generation may cause it to place less importance on content. Because of this, backlinks may end up being an even more important ranking element for SEO. As a result, creating high-quality relationships might be given more importance in the near future.
THE LONG TERM
Over time, it’s anticipated that AI chatbots will get better at helping customers complete activities, like purchasing or recommending goods and services. It is yet too early to know how quickly this development is moving and whether search results can be optimized for it, but it could pose a serious threat to SEO as a traffic source. An AI chatbot’s responses must, after all, be based on data that has been obtained elsewhere.
WEBSITE OPTIMISATION FOR AI BOTS
SEO may have a completely new optimization layer in the future. preparing your website or the websites of your clients for AI chatbots. If these tools will link to the original sources that they utilized to develop their content is one crucial aspect of that. Bing appears to be doing this for the time being. For Google’s Bard, though, it’s not entirely obvious yet.
The future of SEO is still up in the air as AI technology advances. However, it is obvious that AI will become a more important factor in how search engines work, and SEO specialists must adjust to these developments if they want to stay competitive. In order to improve the effectiveness and efficiency of our work, it is crucial to embrace technological growth. Focusing on producing high-quality material, establishing high-quality links, and keeping an eye on changes to search engine algorithms will continue to be crucial for success. By doing this, SEO experts may make sure that their efforts continue to have an impact in the rapidly evolving fields of AI and SEO.