An SEO and digital marketing technique where you as a guest blogger publish a post on a third person’s website or a blog page for the promotion of their personal or corporate brand. By doing guest blogging your site gets exposure to more and more audiences and reaches worldwide. But to avoid google penalty it should be done attentively.
Some people will deny the idea of guest blogging but some will accept it as the best way toward your website’s marketing strategy. Below we will be discussing the 7 trends you need to know while doing guest blog posting.
A long story can be explained in a short way through a simple visual. Not every audience is fond of reading all the content, people want to understand the half part by watching and visualising the picture. Visualization can be in a way of a chart, picture or minimal text.
This is in trend today and will remain in trend in upcoming years as well because today no one has spare time to read all of the blogs.
A video content
It would be time-saving and understanding to watch if someone explains or tells you everything in a video. People prefer a video over a 1500-2000 words blog. There is a reason why video blogs are so popular they are interesting to watch. Bloggers do not demand video content for guest posting in most cases they prefer to go for text content
A webcast or podcast is simply an audio message. It has its own importance but the majority of people prefer watching a video or reading content. Let’s take an example of how podcasts can help you, suppose you have introduced some new dish to your hotel menu and you want to do a small announcement you just need to play a small audio podcast with a small introduction and your work is done.
Build your portfolio
A strong and powerful portfolio of a writer can bring a lot of traffic to your webpage. You can get lots of likes, and comments on your blog or webpage. Creating a writer’s portfolio is not a difficult task. So follow this trend to get your webpage high clicks.
If you want your content to perform multiple times better than the other blogs then you should start writing your content over 2000 words. Some reports have shown that blogs with more written content are attracting more traffic. So tight your belts to type a blog.
Obviously, if you do one thing regularly your speed of doing that work will increase and slowly you will master the art of doing that work. So posting content frequently not only builds trust in readers but also increases traffic by 5 times. So keep on practising and slowly start posting content on a daily basis.
No reader would love to read content again and again with the same meaning but different wording. The regular readers will recognise this and this will impact the trust and traffic over your blog. So think, take your time and write original and high-quality content after a little study about the topic.
Guest blogging is not an easy task, one has to keep every little thing in mind before writing and posting content. Trends in guest blogging keep on updating with time so keep yourself updated. Use these above-mentioned trends to attract a good amount of traffic to your blog.
Outsourcing Guest Blogging
Another trend in blogging is to outsource guest posting work to third parties which are experts in outreach and have a good connection with bloggers to save costs and time.